Let me guess where you are right now: you've done the strategy work, you know who your ideal client is, and you understand your positioning. You even have a content plan sitting in a Notion doc somewhere...
... and yet you're NOT posting consistently!
It's not because you don't care, or because you're lazy. It's because creating content every week, on top of running your actual business, feels impossible without some helpppp.
You're busy: teaching, coaching or serving clients, managing operations, responding to inquiries, ordering inventory, developing new products, ... and handling the thousand other things that come with running a conscious, values-driven business.
And Instagram? Well, it gets pushed to Sunday night. Or next week. Or "when I'll have time." (which means never.)
Meanwhile, your calendar has gaps that should be filled, even though your ideal clients are out there searching for exactly what you offer.
But they're not finding YOU.
They're finding the pilates studio with worse instruction but a better Instagram presence, or the boutique with less thoughtful curation but consistent posting, the salon with questionable products but a clear brand presence.
And it's not that those businesses are better, it's just that they are VISIBLE.
Repetition is key when it comes to getting people to find you, trust you, then book your services or buy your products.
You know Instagram could bring you clients, you've seen it work for others, and when you DO post strategically, you DO get inquiries, but you just don't have the TIME to do it consistently.
You know Instagram could bring you clients, you've seen it work for others, and when you DO post strategically, you DO get inquiries, but you just don't have the TIME to do it consistently.
I'll use my lovely client Diane to illustrate my point!
Before we started working together, she was doing great in her business, booking out most of her offers through word of mouth and refferals.
But when it came to her Instagram presence, there was a strong dissonance with where she wanted to take her business:
That's when she reached out to me!
Before we started working together, she was doing great in her business, booking out most of her offers through word of mouth and refferals.
But when it came to her Instagram presence, there was a strong dissonance with where she wanted to take her business:
- She was posting sporadically about her courses and meditation retreats, without any strategic direction.
- Her page had no visual cohesion (even though she had hundredssss of gorgeous photos and videos sitting in her drive, collecting dust...).
- She felt like she never knew what to say to her audience (even though she's an amazing writer, speaker and coach) or how to reach new people (to stop relying on word of mouth).
I took her page through the founder-first strategy framework I developped called IN TUNE and she decided to continue on with a monthly partnership because she loved my vision for her page and the content I created for her, and she wanted to get time back in her week instead of creating everything bg herself.
After 6 months working together, her engagement rate increased from 2.2% to 20.2% (nearly 9x growth) and her reach increased by 70%.
We didn't achieve this by posting a whole lot more, but by posting strategically, with a content structure that doesn't sacrifice authenticity.
We leaned heavily on her philosophy, her values and her beautiful writing, and as a result, her carrousels outperformed her reels and directly brought in clients for her programs, without her having to update her sales funnels (yet hehe, we're working on that next!).
And for the first time, she started getting people booking her offerings through her Instagram posts, because they could FINALLY feel her energy from her content, trusting she was exactly what they'd been looking for.
After 6 months working together, her engagement rate increased from 2.2% to 20.2% (nearly 9x growth) and her reach increased by 70%.
We didn't achieve this by posting a whole lot more, but by posting strategically, with a content structure that doesn't sacrifice authenticity.
We leaned heavily on her philosophy, her values and her beautiful writing, and as a result, her carrousels outperformed her reels and directly brought in clients for her programs, without her having to update her sales funnels (yet hehe, we're working on that next!).
And for the first time, she started getting people booking her offerings through her Instagram posts, because they could FINALLY feel her energy from her content, trusting she was exactly what they'd been looking for.
You've opened my eyes to what is possible for me to do on Instagram, with a different outlook and many more ideas!
I can't belive the feedback I'm receiving about my new content, I feel so confident showing my face now!!
You got both who I am and how I want to show up on Insta, in a way that feels aligned and makes me look good.
THANK YOU!
I took her page through the founder-first strategy framework I devellopped for IN TUNE and she decided to continue on with a monthly partnership because she loved my vision for her page and the content I created for her.
After 6 months working together, her engagement rate increased from 2.2% to 20.2% (nearly 9x growth) and her reach increased by 70%.
We didn't achieve this by posting a whole lot more, but by posting strategically, with a content structure that doesn't sacrifice authenticity.
We leaned heavily on her philosophy, her values and her beautiful writing, and as a result, her carrousels outperformed her reels and directly brought in clients for her programs, without her having to update her sales funnels (yet hehe, we're working on that next!).
After 6 months working together, her engagement rate increased from 2.2% to 20.2% (nearly 9x growth) and her reach increased by 70%.
We didn't achieve this by posting a whole lot more, but by posting strategically, with a content structure that doesn't sacrifice authenticity.
We leaned heavily on her philosophy, her values and her beautiful writing, and as a result, her carrousels outperformed her reels and directly brought in clients for her programs, without her having to update her sales funnels (yet hehe, we're working on that next!).
You've opened my eyes to what is possible for me to do on Instagram, with a different outlook and many more ideas!
I can't belive the feedback I'm receiving from my clients about my new content, I feel so confident showing my face now!!
You got both who I am and how I want to show up on Insta, in a way that feels aligned and makes me look good.
THANK YOU!
I'll use my lovely client Diane to illustrate my point!
Before we started working together, she was doing great in her business, booking out most of her offers through word of mouth and refferals.
Before we started working together, she was doing great in her business, booking out most of her offers through word of mouth and refferals.
But when it came to her Instagram presence, there was a strong dissonance with where she wanted to take her business:
- She was posting sporadically about her courses and meditation retreats, without any strategic direction.
- Her page had no visual cohesion (and she had a ton of amazing photos and videos sitting in her drive, collecting dust...).
- She felt like she never knew what to say to her audience (even though she's an amazing writer, speaker and coach) or how to reach new people (to stop relying on word of mouth).
I can do the same for YOU!
Bonjour
I'm Melodie!
I'm Melodie!
I'm a French American Content Strategist with 10+ years of experience in digital marketing. I have a soft spot for creating beautiful content for amazing brands, that connects with the communities they are created for.
I'd LOVE to be your strategic partner and handle all of your content creation, ongoing strategy, positioning, and visibility every single month so you can focus on running your business.
All you'll have left to do: film content based on the detailed shot lists I'll provide (for reels), approve everything in one click and engage with your community.
If you're a conscious founder who is ready to be consistently visible without content burnout and with strategic support, YOU'RE MY IDEAL CLIENT.
I'd LOVE to be your strategic partner and handle all of your content creation, ongoing strategy, positioning, and visibility every single month so you can focus on running your business.
All you'll have left to do: film content based on the detailed shot lists I'll provide (for reels), approve everything in one click and engage with your community.
If you're a conscious founder who is ready to be consistently visible without content burnout and with strategic support, YOU'RE MY IDEAL CLIENT.
I can do the same for YOU!
I'd LOVE to be your strategic partner and handle all of your content creation, ongoing strategy, positioning, and visibility every single month so you can focus on running your business.
All you'll have left to do: film content based on the detailed shot lists I'll provide (for reels), approve everything in one click and engage with your community.
If you're a conscious founder who is ready to be consistently visible without content burnout and with strategic support, YOU'RE MY IDEAL CLIENT.
All you'll have left to do: film content based on the detailed shot lists I'll provide (for reels), approve everything in one click and engage with your community.
If you're a conscious founder who is ready to be consistently visible without content burnout and with strategic support, YOU'RE MY IDEAL CLIENT.
Bonjour
I'm Melodie!
I'm Melodie!
I'm a French American Content Strategist with 10+ years of experience in digital marketing. I have a soft spot for creating beautiful content for amazing brands, that connects with the communities they are created for.
what's included in the monthly partnership?
-> 2500€ per month (4 months minimum)
- Review last month's performance (what's working, what to adjust)
- Discuss your business goals for the month ahead
- Align on content themes, campaigns
- Refine positioning based on results
- Reels: full scripts (what to say, how to say it), shot lists (angles, B-roll, what to film)
- Editing (I edit your raw footage OR provide editing notes if you prefer to edit)
- Carousels: Concept + design (in Canva, branded templates),
- Captions: all written and SEO optimized.
- Stories: I provide a detailed guide with concepts and call to actions
- Monthly content calendar (you see what's posting when)
- One-click approval (review, comment and approve)
- Auto-scheduling (Automatically once each post is approved)
- Adjust captions if something changes last-minute
- Answer marketing questions
- Review and give feedback on any other content you're creating yourself (emails, blogs, ...)
- Analytics breakdown (reach, engagement, saves, shares)
- What's working (and why)
- What to optimize next month
- Content repurposing for a 2nd platform (TikTok, Linkedin)
- Pinterest Management
- Email marketing
- Monthly or quarterly content shoots (for Europe-based clients)
- Community management
oNCE YOU'VE BOOKED
If you haven't gone through IN TUNE, our first 5 weeks of partnership are solely focused on strategy and content creation. Your first piece of content will go live on week 6. This allows all the time needed for onboarding, creating your strategy, gathering your assets, creating your content, ect! Here's a detailed overview:
- You send me back the in-depth questionnaire you get upon booking.
- We have our onboarding call and discuss your ideal client, positioning, founder story.
- I send you a recap with my first ideas and strategy + visual direction for your page.
WEEK 1: ONBOARDING
- You send me back the in-depth questionnaire you get upon booking.
- We have our onboarding call and discuss your ideal client, positioning, founder story.
- I send you a recap with my first ideas and strategy + visual direction for your page.
WEEK 1: ONBOARDING
- I audit your Instagram.
- I create your strategy: audience development, founder voice, content tone, competitor analysis, strategic positioning.
- I curate your visual direction.
WEEK 2: STRATEGY DEVELOPMENT
WEEK 2: STRATEGY DEVELOPMENT
- I audit your Instagram.
- I create your strategy: audience development, founder voice, content tone, competitor analysis, strategic positioning.
- I curate your visual direction.
- We have our first strategy call: I walk you through everything and we refine as needed.
- You receive your first monthly content plan (12+ posts for Month 1) with scripts and shot lists for reels, outlines for carousels, and stories concepts.
WEEK 3: CONTENT PLAN
- We have our first strategy call: I walk you through everything and we refine as needed.
- You receive your first monthly content plan (12+ posts for Month 1) with scripts and shot lists for reels, outlines for carousels, and stories concepts.
WEEK 3: CONTENT PLAN
- You're added to my Slack (available Tuesday-Thursday, 10am-4pm).
- You film your reels based on the scripts and shot lists.
- I start designing your carousels in Canva.
WEEK 4: FILMING + CREATION BEGINS
WEEK 4: FILMING + CREATION BEGINS
- You're added to my Slack (available Tuesday-Thursday, 10am-4pm).
- You film your reels based on the scripts and shot lists.
- I start designing your carousels in Canva.
- I edit your reels (or provide editing notes if you prefer to edit).
- I finish designing your carousels.
- I write all captions (SEO-optimized).
- I send you everything in Rella for approval.
WEEK 5: EDITING + APPROVAL
- I edit your reels (or provide editing notes if you prefer to edit).
- I finish designing your carousels.
- I write all captions (SEO-optimized).
- I send you everything in Rella for approval.
WEEK 5: EDITING + APPROVAL
- I add any tweaks, correct typos and have everything proofread and checked
- The content auto-schedules in Rella once approved.
- Your first post goes LIVE.
- We're now in the monthly rhythm, staying 3-4 weeks ahead of publication.
WEEK 6: LAUNCH
- I add any tweaks, correct typos and have everything proofread and checked
- The content auto-schedules in Rella once approved.
- Your first post goes LIVE.
- We're now in the monthly rhythm, staying 3-4 weeks ahead of publication.
WEEK 6: LAUNCH
After this, this is what the schedule will look like month to month:
Weeks 1-2: Planning & Creation
Monthly content plan is delivered (scripts, shot lists, carousel outlines), you film reels and I design carousels.
Monthly content plan is delivered (scripts, shot lists, carousel outlines), you film reels and I design carousels.
Week 3: Production
I edit reels, write captions and send all of next month's content for approval.
Week 4: Revisions & Scheduling
Revisions are added, content is scheduled for next month, monthly performance is sent.
After this, this is what the schedule will look like month to month:
- Weeks 1-2: Planning & Creation
Monthly content plan is delivered (scripts, shot lists, carousel outlines), you film reels and I design carousels. - Week 3: Production
I edit reels, write captions and send all of next month's content for approval. - Week 4: Revisions & Scheduling
Revisions are added, content is scheduled for next month, monthly performance is sent.
I won't just make your Instagram page look better, I'll turn it a consistent client acquisition channel while you focus on your actual work.
That's what a strategic partnership delivers.
Before our partnership, this is what posting on Instagram might feel like for you:
- One more thing on your never-ending to-do list
- A chore you avoid until guilt kicks in
- Something you "should" do but never have time for
- A source of stress and comparison
- A black hole of time (2+ hours spent on a single post, with very minimal return)
After our first 2 months together, this is what posting on Instagram will feel like:
- Handled and off your plate
- Strategic because every single post has a purpose
- Consistent, you'll be showing up like clockwork
- It's actually WORKING for you and bringing in inquiries / sales / subscribers to your list
- Freeing 15-20 hours of your time each month
Before our partnership, this is what posting on Instagram might feel like for you:
After our first 2 months together, this is what posting on Instagram will feel like:
- One more thing on your never-ending to-do list
- A chore you avoid until guilt kicks in
- Something you "should" do but never have time for
- A source of stress and comparison
- A black hole of time (2+ hours spent on a single post, with very minimal return)
After our first 2 months together, this is what posting on Instagram will feel like:
- Handled and off your plate
- Strategic because every single post has a purpose
- Consistent, you'll be showing up like clockwork
- It's actually WORKING for you and bringing in inquiries / sales / subscribers to your list
- Freeing 15-20 hours of your time each month
Email me: melodie@ellathestudio.fr
DM me: @ellathestudio
Or you can book a free 20-min discovery call to see if we're a fit once you've filled out this inquiry form.
DM me: @ellathestudio
Or you can book a free 20-min discovery call to see if we're a fit once you've filled out this inquiry form.
What if I have more questions?
Do I have to film content every week?
No! You film everything one week per month, and it's all scripted and outlined for you.
What if I don't like a piece of content you create?
One round of revisions is included per post, so if something doesn't feel right, I'll absolutely adjust it to your liking. The initial visual curation and moodboard included in the strategy development make it so we're on the same page with the visual side of things!
You can start with IN TUNE to get your strategy and add content creation, and continue on with a monthly partnership after, that way you get a taste of what it's like working with me and can skip the 6 weeks onboarding process altogether :)
What if I'm not ready for a 4 month commitment?
How many clients do you take on?
4 monthly clients per month is my maximum. This ensures every client gets high-quality, personalized work (not templated, rushed content). My current availability: 1 spot to start in April, 2 spots to start in May 2026.
What's your cancellation/refund policy?
I don't offer refunds once work has started (after our first strategy call). But if you're unhappy after Month 1, we can discuss adjustments or part ways professionally. My goal is your success. If something isn't working, we'll fix it together.
I have a feeling you're still here because you're DONE with:
- Instagram being one more thing on your never-ending to-do list
- Posting sporadically (or not at all) and feeling guilty about it
- Your calendar having gaps when it should be full
- Your ideal clients booking competitors who just have better Instagram presence
- Spending 2+ hours creating one post and getting minimal return
You're ready to hand off your Instagram content to someone who understands strategic positioning and is able to execute conversion-focused posts.
If you're ready to free up 15 to 20 hours each month, position yourself strategically, and turn Instagram into your #1 client acquisition channel:
