On a daily basis, you're taking care of others with clean products and intentional services, and your clients rave about you and how much you've changed their lives.
But on Instagram, you're stuck with:
- Followers who are mostly your friends or peers, people who aren't your ideal clients
- Posts that get likes but no one booking or buying
- Content that feels like you're shouting into the void
- Your last post from 3 weeks ago because you don't know what else to post
You're not lazy, or disorganized, and you definitely have plenty of creative ideas!
Instagram feels hard because you need a solid strategy and a content plan that gets you visible for the right people, YOUR people!
- Followers who are mostly your friends or peers, people who aren't your ideal clients
- Posts that get likes but no one booking or buying
- Content that feels like you're shouting into the void
- Your last post from 3 weeks ago because you don't know what else to post
Your brand is beautiful and what you offer is transformative but...
your DREAM clients don't know you exist.
Within 3 weeks, I'll get you in tune with:
- WHO your ideal client actually is
- WHAT makes you different: your approach, your values, your story... the things that make you THE choice, not just an option
- HOW to show up as yourself on Instagram with founder-first content that feels authentic, not performative
- WHAT to post: a 30-day plan with specific ideas so you never stare at a blank screen ever again
Your ideal clients will finally find you, book you, become loyal regulars and even your most dedicated ambassadors.
Not through luck. Through strategy.
Your brand is beautiful
and what you offer is transformative but...
Strategic VISIBILTY personalized to your brand, your audience and your voice.
Beyond demographics, we'll get psychographic-level specific on your ideal client: their struggles, values, trials and errors, priorities, language ... and what would make them choose YOU over anyone else!
The result: your Ideal Client Persona, a detailed profile that becomes your reference for every single piece of content you create.
Why it matters: when you know EXACTLY who you're talking to, creating content becomes so much easier. You're no longer guessing, you're specific.
AUDIENCE DEEP-DIVE
Most businesses post WHAT they do. You're going to post WHY and HOW you do it differently.
The result: a content framework you'll use for months with clear themes, a strategic posting mix, and a roadmap for showing up as yourself.
Why it matters: founder-first content makes you memorable, builds trust faster than product photos and attracts clients who align with YOUR values.
FOUNDER-FIRST CONTENT STRATEGY
- your positioning statement
- the unique method or specific approach that sets you apart
- your credentials, experience, client results... that build credibility
- how to communicate your value without sounding or feeling "salesy"
The result: language you can use everywhere, from Instagram to your website, to in-person intros.
Why it matters: when people understand what makes you different, they start seeing exactly why your business is worth investing in.
STRATEGIC POSITIONING
Personalized ideas with, for each of them:
- the concept and strategic goal
- a caption framework and draft
- visual inspirations and suggestions
- when to post it and why
The result: 30 days of content mapped out with no guesswork.
Why it matters: you'll know exactly what to post, when, and why, eliminating content paralysis forever.
30-DAY CONTENT PLAN
I'll create a visual direction guide tailored to your brand:
- Content inspiration from accounts outside of your niche that fit your aesthetic & content style
- How to mix professional and Iphone photos cohesively
- Tips for thoughtful imagery curation
The result: a moodboard like guide to reference when you create content.
Why it matters: visual cohesion signals intention, new audience should be able to feel the care you put into your business by just looking at your feed.
VISUAL DIRECTION
I'll set up what to track so you know Instagram is actually driving real business results, telling you what to measure and when to pivot.
The result: a simple tracking system and clear guidance on what your own success looks like.
Why this matters: you'll know what's working or not, so you can actually optimize, instead of hoping for the algorithm to favor you.
CONVERSION TRACKING PLAN
After you receive your strategy, you'll be added to my slack so I can review ALL your content before your post.
The result: real-time feedback and refinement as you implement
Why this matters: You'll have expert eyes on your content before the world sees it, building confidence and ensuring your strategy actually translates to posts that convert, PLUS you won't just leave what I delivered into a ditch, you'll actually use it right away.
IMPLEMENTATION SUPPORT
what's included?
STRATEGY
1500€ 1400€
- Deep-dive brand and founder personality questionnaire
- 2 x 60-minute strategy calls
- Complete Instagram strategy (audience analysis, content themes, strategic positioning, content pillars, tone of voice,...)
- 30-day personalized content plan with specific ideas delivered in Notion with prompts, examples, and shot lists
- Curation of your brand photos and stock visuals
- Visual direction: moodboard and content inspiration
- Feed preview: a mock-up of your future feed
- 3 weeks of Slack support (after delivery)
2500€ 2400€
TIER 2
TIER 1
- Everything in Tier 1
- 9 pieces of content created by me (reels scripted/edited, carousels designed/written)
- 4 weeks of slack support
STRATEGY
+ CONTENT
100€ off UNTIL mARCH 31ST !
oNCE YOU'VE BOOKED
- You send me back the in-depth questionnaire you get upon booking
- I audit your current Instagram
- 1st strategy call to discuss your ideal client, positioning, founder story
- You're added to my slack
- You start creating your content and send it to me for review
- You ask me any and all questions you have about Instagram and your marketing presence as a whole
- Tier 2: I create 9 pieces of content
for you
WEEK 1
WEEK 4
- I create your strategy and 30-day content plan
- I curate your visual direction
WEEK 2
WEEK 3
- 2nd strategy call: I walk you through everything, we refine, you ask questions
- You receive everything in Notion, all organized, easily referenceable and emplementable.
WEEK 2
WEEK 1
WEEK 3
WEEK 4
What you'll get from IN TUNE is not just more followers and more likes.
- More of the RIGHT inquiries, from people who align with your values and are ready to book
- Higher quality clients who come back, refer friends and value what you do
- More consistent bookings and sales
- A strong selling habit, because you'll finally realize that selling IS helping
- A clearer positioning: you're THE choice for your ideal client, not just another option
- Confidence showing up: what to say that feels authentic, not forced
- Efficiency in content creation: I'll give you all my tips and the tools I use to make it take a lot less time in your busy week
What our slack could look like
I don't have time to create content every week.
I completely get it, and I'll make sure to create a plan that makes it super easy for you to batch your content in 1 day so that you're free for the rest of the month!
Founder-first doesn't mean filming yourself talking every-single-day!
It means showing up as the human behind the business, which can be:
- Carousels with your story in text (the simpler, the better)
- Behind-the-scenes of your process (hands working, not your face)
- Voice-over reels (you narrate, visuals show your space/work)
- Photos of you in your element (teaching a class, arranging ceramics, tattooing)
That said, talking to camera is a skill, that you get better at the more you do it, and it's always easier with a script (which I'll draft for you!)
I'm not comfortable on camera and it's not easy for me talking to it.
I don't exactly know who my ideal client is... Do I really need to know? I don't want to exclude anyone with my content...?
Most founders want to talk to everyone, and that is exactly what makes their content vague. The ideal client clarity is literally what IN TUNE solves. You'll have a much clearer idea about this after our first call, and even more so when you receive your full strategy :)
I've tried posting consistently before and it didn't work.
Because you were posting about WHAT you do, not WHY you do it or HOW you do it differently. Generic content = generic results whereas founder-first, strategically positioned content = ideal client conversions.
Bonjour
I'm Melodie
I spent 15 years studying music, first violin then jazz and classical singing (Collège de Marciac, Conservatoire de Toulouse and Berklee college of Music), so initially I destined myself to a singing career.
Before I was even 21, I realized that I was a lot more passionate about putting on shows and marketing them than I was on stage, and found my true calling for social media as I was interning at a jazz label in Paris, managing artists facebook pages, writing and designing a LOT of weekly newsletters.
Then for 6 years, I was the head of Marketing for the coolest Publishing company, and left to found Ella, the Studio in 2023 while pregnant with my second child.
I have worked and consulted for: travel agencies, a self-dev coach, a design agency, illustrators, publishers, doulas, slow fashion labels, clean skincare spa, pilates studio,...
I am so excited to get to know you and what you're building, please don't hesitate to send me a little DM on Instagram or email me at melodie@ellathestudio.fr if you have any questions, need advice or learn about my services and how I can best help you with your marketing!
Tier 2: 4 weeks from first call to strategy + content delivery, then 4 weeks of Slack support.
You don't need to be "good at Instagram", you need to be good at your WORK (which if you're reading this, I KNOW you are).
I'll handle the Instagram part, and teach it to you in a way that will make it so fun, and freeing, because all it takes is you showing up as you are, with a plan (that I'll create for you).
What if I'm not good at Instagram?
What if I don't want to become an influencer?
A founder who is visible, especially on Instagram, is a content creator in their own right, with a level of influence, and most influencers are also business owners...
That being said, I always make sure my clients only share what they are comfortable sharing about themselves, and I generally don't advise sharing much about your personal life, which is what you might be referring to when it comes to becoming an influencer? That or hoping on trends, which is also not required.
What if I don't want to become an influencer?
Being visible means being thoughtful about what you do share that bridges what your business offers AND what your ideal client needs to hear in order to buy from you. So no, if you work with me you won't need to share every little detail about your daily life, but you will become a content creator!
What if this isn't the right time?
Every month you wait is another month your ideal clients are booking someone else who IS visible.
There is never a perfect time, but there is a cost to waiting...
That being said, I will NEVER force you to make an investment you're not ready to make or that will put you in any financial risk. I do offer payment plans if needed, just reach out at melodie@ellathestudio.fr and I'll send you the link!
You've scrolled aaaall the way down here...
Diane Taieb (Self development coach)
Julie - Rêverie (Culinary retreats)
Client feedback I'm still on Cloud 9 over
You've opened my eyes to what is possible for me to do on Instagram, with a different outlook and many more ideas!
I can't belive the feedback I'm receiving from my clients about my new content, I feel so confident showing my face now!!
Working with Melodie was relaxed, like talking to a friend, but also down to business with clear goals and deadlines so that after completing In Tune, I knew exactly what was going on.
You got both who I am and how I want to show up on Insta, in a way that feels aligned and makes me look good.
THANK YOU!
My favorite part was our initial meeting together. I felt like so many lights turned on and I had revelation upon revelation. I'm slowly coming out of my hiding place as a founder and finding my voice in the social media world. Learning how to better communicate with my ideal customer and speak directly to them has been huge.